EMI WEBSITE SITEMAP

EMI RESEARCH + IDEAS

Warner Brothers Website: This warner brothers website is the one that i prefer compared to the other sites that i have researched, it is fairly creative with a dark sleek design, font used is clear and easy to read and the layout is simple but effective. There isn't too much going on which allows the viewer to take in information easier compared to some of the sites below. this is the website that i have taken most tips from when creating my EMI webpages. Target audience for this website would probably be aimed at corporate clients as there isn't much obvious attention on advertising but more of a discreet approach of advertising is used and the dark look of the site helps make it look more professional.

Atlantic Records website: this site isn't to different from the warner brothers site in terms of design however the colour scheme is a lot more brighter and "in your face" which helps create a sense of urgency compared to a more chilled out sense you normally get off music record label websites. The screenshot above has a lot going on and at first I thought this was a terrible design due to the amount of colours and drawings on screen but then i realised that it was an advertisement "Simple Plan". However  when creating my website designs I will ensure I do not have any loud advertisements as i feel it can affect the impression you want to create. Target Audience of this website would be aimed towards customers as their is a massive focus on advertising on the homepage.

Interscope records website: This design is also one of my favourites as it has more of a professional element to it compared to other sites i have looked at. the colours all work well together and the design layout is good along with the design of simple buttons which add to the professionalism and final quality of the website. 

XL Recordings: this website took an alternative modern approach when creating a layout and design for the site. the way the font is used makes the website look almost like a festival lineup, however it is advertisements for latest tracks released by the record label. however one criticism i have for this is that it is hard to read the advert due to the size of the text. Even tho the artists are outlined in colour we are uncertain at what point the name of the songs ends and when the name of the artist begins.

OVERALL: after analysing these sites I can take some elements and incorporate them into my designs. I like the dark colour schemes the best with a neat layout and soft font, i feel the warner brothers site has the best overall design. The websites all use a same main focus for a target audience as they prioritise customers by advertising their products and using their website as a showcase of their artists and talents. It can also be argued that the target audience is for artists who are interested in becoming signed by the record label as the website is showing off everything that is good about their label/company.

History of EMI

History of EMI records

2007 

EMI Music leads the music industry launching DRM-free superior quality downloads across its entire digital repertoire

Katy Perry joins EMI

Lady Antebellum sign to EMI

EMI is acquired by private equity firm Terra Firm2008

‘Viva La Vida or Death And All His Friends’ by Coldplay is the biggest selling album of the year globally with sales of nearly 7 million worldwide

Paul McCartney receives the Outstanding Contribution To Music award at the BRITs

Depeche Mode re-sign with EMI, including North America for the first time

2009

Coldplay is the first artist to sell more than one million digital albums in the US and two million worldwide

Pet Shop Boys win the Outstanding Contribution To Music award at the BRITs

EMI launches live music recording and instant production service Abbey Road Live

On release in September 2009 The Beatles‘ re-mastered catalogue sells more than 10 million albums in just four

months and the band are the biggest selling international act of the year in Japan

2010

Robbie Williams is awarded the Outstanding Contribution To Music award at the BRITs 

‘Stylo’ by Gorillaz is played more than 900,000 times in its first 24 hours on YouTube, beating the record previously held by U2

In the US, ’1′ by The Beatles is confirmed as the biggest selling album of the decade from 2000-2009. ‘Come Away With Me’ by Norah Jones is the third biggest selling album of the decade in America

EMI extends its successful exclusive licensing agreement with Walt Disney Records in Europe, the Middle East and Africa

Building on the success of Capitol Records Nashville, EMI forms EMI Records Nashville

Iron Maiden‘s ‘The Final Frontier’ album debuts at number one in over 20 countries

Japanese superstar Hikaru Utada and EMI agree new global recording deal

The Beatles‘ music is available for the first time on the iTunes Store

2011

EMI is aquired by Citigroup and announces successful capital restructuring.

Pink Floyd and EMI sign new global agreement

EMI’s family of artists and songwriters raise $940,000 to support Japanese Red Cross disaster relief effort

I.R.S. Records relaunched as a new frontline label

David Guetta is voted the world’s number one DJ

Peter Gabriel and EMI extend long running partnership

OpenEMI is launched to engage directly with the tech developer community around the world including a platform for developers to access EMI Music tracks and content to create innovative and exciting new apps and digital music concepts for EMI’s artists

2012

Van Morrison returns to Blue Note Records

David Guetta extends his long-term partnership with EMI